Search Engine Optimization

SEO Services - Search Engine Optimization

Our SEO services can improve search engine rankings for relevant search phrases with full compliance to Google Webmaster Guidelines.

What is SEO?

SEO is an acronym for search engine optimization. SEO is a strategic process to improve website ranking on search engines for targeted search phrases and keywords.  Website optimization is a mix of on-page improvements to your site content, coding, and strategic off-page elements.

Why website optimization is important

To be an effective business tool your website needs to engage a high number of internet users who are searching for your type of products or services. Optimization affects higher ranking for relevant keywords. The top positions get the majority of traffic, thus more customer inquiries.

SEO is beneficial if done correctly, harmful if not.

SEO done properly can increase leads and drive sales. If done incorrectly optimization work will damage your rankings and consequently reduce visibility, traffic and leads. Google in particular will levy manual actions and algorithm penalties on sites with unethical optimization methods. Hiring a trustworthy agency can help your business grow, and avoid penalties.

Our SEO Services

We offer both local search services and organic search engine optimization services.

All of our work is in compliance with Google Webmaster Guidelines, and is not outsourced to offshore companies.  We can resolve most Google penalty problems except for sites which have heavily engaged in black-hat practices.

SEO Pricing

SEO pricing varies depending upon the number of hours required. We offer one-time site optimization overhauls and ongoing monthly service programs. We also offer bundled search engine marketing services.

The SEO Services You Can Trust

Our white-hat SEO process mitigates the risk of a Google penalty

Search engine optimization is essentially doing the many things that affect your website rankings. Google and Bing recognize white hat SEO as a legitimate practice. Our SEO services exceed published webmaster guidelines.

The following information will acquaint you with some of the finer points of our white hat SEO techniques.

Things we do to help our clients succeed

SEO Audit & Technical Analysis

Every SEO project begins with a discovery process to learn as much as possible about a client’s prior SEO efforts, and their current situation. One of the most important things we verify is whether or not the client has a responsive website design.

The next step is a comprehensive website audit.The website audit finds strengths and weaknesses relative to meeting search engine ranking factors. The audit is an assessment of negative and positive on-page and off-page factors. One task of particular importance is determining whether or not the client’s website has been hit with manual or algorithm based penalties. Resolving any penalties is noted as a high priority need.

The audits enable our team to develop a checklist of necessary improvements, and an approximate timeline for implementing optimization tasks. After the discovery process we can develop a customized SEO strategy to improve any website design.

SEO Strategy & Implementation

We employ a very client centric approach which measures success on how well results serve client needs, not just broad generic metrics. Our approach to creating an SEO strategy is to identify target objectives, required tasks and methods, and necessary deliverables. This is the actions phase that involves on-page and off-page work.

  • TARGETING: keyword research to create lists of relevant search phrases that are relevant and have acceptable search volume.
  • WEBSITE: improving structure and quality of content, and modify coding to improve technical performance.
  • SOCIAL MEDIA: social media business pages opportunities to generate site traffic and promote content.
  • CONTENT MARKETING: creating and curating high quality articles and graphics on blog and publishing platforms.
  • LINK BUILDING: acquiring quality back-links from relevant sources and using disavow to drop bad links.

Top 3 ways we improve website ranking

Code Optimization

Optimizing your website code is arguably the most important think you can do to improve your search engine ranking. By giving a search engine the information it needs, in the manner it can best understand it, is essential to success.

Firstly, your site should be responsive. This makes it mobile friendly and almost always lowers page load time. A responsive site is performance optimized for desktop and mobile browsers.

Traditional practices such as giving each page needs a unique title and description remain important. The length of these tags is a maximum of 70 characters, and 160 characters respectively. We recommend using open graph tags, geo tags (for Bing), and canonicalization. Also complete site verifications for Google Search Console and Bing Webmaster Tools. Optimizing images is another best SEO practice.

Utilizing schema markup can give your site a huge competitive advantage. Schema is relatively easy to integrate into your site.   We recommend taking time to understand how to use schema and make this a top SEO priority.

Content Optimization

Content optimization is a process that respects both the technical requirements of search engines, and the need for a good user experience. While optimizing website content can serve to improve your rankings, content that fails to engage the site visitor makes it all a zero sum gain.

For search engines, optimizing website content is largely using a logical information structure. Use heading tags to structure main points and sub points. It’s rare that any page ever needs more than one h1 tag. Further, use bullet points, on-topic images with alt tags, and links with title attributes. Do not plagiarize because firstly it’s wrong, and second, it will trip a duplicate content penalty. Write semantically rich content that benefits the reader.

For website visitors having properly structured pages is a solid start. Write content that reads naturally and is well developed. Use keywords but avoid keyword stuffing. Avoid mechanical errors with grammar, spelling, and punctuation. Write content as if you were going to hand it over to your college English professor . . . earn a good grade from Google.

Link Management

Ask the typical SEO company about link management and they will discuss only the practice of link building. The truth is that link management is a strategic process, whereas simple link building is for amateur SEO pursuits.

Link management includes link building however; it is a holistic approach considering domain-level and page-level features. As much as reasonably possible you need to acquire (earn) links with diverse anchor text from sites with quality content relevant to your business, and with good trust metrics.

An often overlooked aspect of link management to finding bad back links and removing their influence. This can involve the tedious process of contacting source sites to ask for removal of a link, or use of a disavow tool. Removal of bad links can have a more positive effect than building new good links.

Having outbound links to high quality information on other sites is a good link management practice. It underscores your intent to serve the user. Our recommendation is to not use rel=nofollow on your outbound links.

We are a full service search engine optimization company. We can rebuild your website to be responsive, or optimize your existing website. We invite you to contact us to learn more.