Internet Advertising
The Typical Ad Sales Pitch is carefully crafted and is amazingly successful. Advertising salespeople arrive at your business with the intent to sell you the biggest ad program that they can talk you into - before they even have an idea of what you really need! Like most salespeople they have quotas to hit and every sales call is viewed as how to help them meet their objectives. We can give you the upper hand in the sales call battle.
Internet Yellow Pages? The yellow pages industry is trying to reinvent itself in order to protect the massive revenue generated by yellow pages advertising. The use of yellow pages advertising is rapidly declining and there are numerous other ways to get a higher ROI from your advertising dollars. Internet yellow pages prices are completely arbitrary so any discounts are meaningless. Except for a few types of business you will probably do little better than break even on your yellow pages advertising.
Vertical Directory Advertising? The vertical directories are popping up everywhere in an attempt to serve niche markets. From FindLaw for attorneys to Backfence for consumers there are a multitude of choices. Whie a free listing is always a good thing to have, we can help you to determine if anything further makes sense for your business. No matter what type of business you have or manage, we can bring fresh ideas and cost savings ideas to the table.
Industrial Directory Advertising? The industrial directory business is in the same position as the yellow pages companies. After decades of commanding high prices they are faced with serious, and often better, competition. While older buyers or specifiers may feel a certain loyalty to the industrial directories, the new buyers and specifiers are internet saavy and use search engines to find suppliers. we can help you to determine if an industrial internet directory makes sense for your company and which products are the best choices.
Are There Advertising Alternatives? Yes, there are alternatives! The bottom line is to get your business found by as many prospects as possible. Our top suggestion is to Optimize Your Website for competitive organic placement, then consider Pay Per Click Advertising to reach a highly targeted audience, have full control over your expenses and the ability to stop the advertising if your budget situation changes.
We encourage you to call us today to discuss your situation and how our internet advertising consulting can help your business.
Our Advertising Experience
Our advertising experience includes both client-side and agency-side experience. Our key personnel have direct experience as managers of yellow pages sales teams, yellow pages sales and industrial directory advertising sales. We have also worked as sales and marketing management meaning we have looked at budgets, advertising options and been through the both sides of the sales process. We know what a business needs and how to avoid the sales pitches and pricing schemes of advertising sales reps. We are here to help you get the most for your internet advertising dollar.
Our Internet Advertising Consulting
Our internet advertising consulting services can help you to see through the sales pitches of individual sales reps, objectively compare different advertising choices and then make educated decisions. The goal is to drive your advertising costs down, increase your online presence where prospects can find you, and improve your ROI.
Our Internet Advertising Management
Our internet advetising management services can relieve you of the burden of reviewing your advertising's performance, planning program adjustments, creating annual advertising budgets, getting quotes from sales reps and pulling it all together. We act as your in-house internet marketing manager to protect your interests.