Social Media Marketing
What Is Social Media Marketing? Social media marketing is the use of social networks, online communities, blogs, wikis or other interactive communities for social conversation, networking, marketing, sales, public relations or customer service. Common social media marketing sites are Twitter, Facebook, LinkedIn, MySpace, Technorati, Wikipedia and YouTube. Social media offers distinct advantages and opportunities however, if misused it can cause damage to your company's reputation or pose legal liabilities.
There are literally millions of social media sites ranging from personal blogs to mega-sites like Facebook. Every social media site is unique in its content, user demographics and popularity and therefore each site must be considered on its individual merits for consideration in building your social media marketing campaign.
What Are Social Media Advantages? One big advantage is that a person or company has absolute freedom to speak their mind, argue a point, plead a cause, promote a business or participate in friendly banter. The creation of a "Fan Page" can allow happy customers to post raves about your products or services which will influence prospects. If your company can establish a presence in someone's social network then your company automatically picks up the benefits of a personal referral. Creating, managing and improving a social media campaign takes great time and effort. TigerSEO Marketing can help you in this endeavor to promote your business.
What Are Social Media Risks? One big risk is that people are generally operating without filters or brakes. Socail media sites are the epitomy of how freedom of speech can allow you to say things you will regret. A judgment error can allow someone to upload an inappropriate photo or video or make inflammatory comments. A person can quickly do irreparable harm to their professional image or damage a company's reputation or brand. A worse case is libel or slander against a competitor, anything that appears to be a threat, that displays unwarranted prejudice or (God forbid) politically incorrect attitudes. A single incident of social media misuse could cost a business hundreds of thousands of dollars, loss of major accounts and require untold effort to overcome the judgment error.
How Do You Mitigate Risks? Every company should have a written policy on the use of the company's name, likeness or information on social media sites. Thoughtless employees can easily post comments, photos or upload videos that, if tied in any manner to your company, cause negative press, slander or libel issues. TigerSEO Marketing offers a FREE generic social media policy statement which may be requested from our Contact Form. Simply complete the form and, from the drop down menu, select Free Social Media Policy.
In addition to a written policy there are other measures which are described on our page introducing our reputation management services. We welcome your inquiries on how to leverage, monitor and control social media marketing.
Make Social Media Work For You!
TigerSEO Marketing can help your company to plan, create and manage a social media marketing campaign. Whether your goal is to build brand awareness, promote new products or services, or simply build better customer relations we are here to help. Contact us today to learn more about joining the social media crowd and reaching more prospects online.
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Call us today to arrange a FREE consultation. Our search marketing pros will surprise you with their understanding of real world business and how to create social media marketing solutions that work.