Pay Per Click Management
What Is Pay Per Click Advertising? Pay per click advertising is a search marketing option whereby your website is listed on search engine results pages for specific keywords or phrases in an auction style process. The basic scenario is that you set a bid price for each keyword or phrase and are charged when your ad is clicked and a person goes to your website. Pay per click advertising goes by generic names like sponsored listings, paid results or are known by brand names like Google Adwords or Yahoo Search Marketing. Learn More About PPC Advertising
Why Hire A PPC Management Service? As more prospects, and your existing customers, source online to find a supplier the need for effective PPC management becomes increasingly important. Pay per click advertising program creation and management requires skills to relevant identify key phrases, create compelling ad content, do competitive research, maintain a competitive presence and achieve satisfactory cost control. Managing your own pay per click program without sufficient knowledge is like playing poker and not understanding the rules - either is a long shot gamble at success.
Why Hire TigerSEO Marketing vs PPC Resellers? Personal service and a better ROI are top reasons. Yellow Pages advertising type of companies may resell PPC programs through their own branded programs. Often they promote the number of "impressions" or "clicks" to justify a large monthly billing. They pocket anything they do not spend to get the promised number of clicks. We have always questioned the quality of terms they use to generate those promised clicks. Instead of quantity of clicks we focus on the quality of clicks. and actual results for our clients. We do not place a mark-up on your actual cost per click (CPC) or require long term contracts. As your PPC management company we are interested in your success and maintain active communications with you . . . unlike having only an annual sales call from a sales rep.
We Can Usually Obtain Competitor PPC Information! You won't get this from a typical PPC reseller but we can usually pull competitive intelligence on your PPC competitors. We can legally and ethically pull data about competitor's PPC search phrases, bid amounts and ad versions. If you have tough PPC competition we can unlock a lot of the mysteries to give you an advantage.
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SEO - An Alternative To PPC Advertising
PPC can quickly place your site on search engines for any keyword or phrase however it is a weak substitute for TigerSEO search engine optimization services which can get your site ranked in the organic area of search engine results pages. PPC services can compliment a robust SEO service and greatly increase traffic to your website. Call us to discuss an integrated placement strategy.
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