Pay Per Click Advertising
Pay Per Click (PPC) Advertising is an immediate way to get your website advertised on the first pages of search engine results pages. Common names for PPC advertising are Sponsored Listings, Paid Inclusion and Sponsored Results. Brand names for PPC advertising are Google Adwords, Yahoo Search Marketing and Microsoft Advertising AdCenter.
Where Are PPC Ads Located? The typical pay per click advertisement is in a column on the right hand side, or top of search engine pages. The order of ads is determined by auction style bidding for each keyword or phrase which is set through a PPC account. Advertisers can set a daily budget for clicks received from their ads however they are not charged any fees until someone clicks on their ad. Advertisers will be charged according to the bid amount for each keyword with consideration of the bid amounts for the ads below your ad.
What Are Pay Per Click Rates? Pay per click rates vary widely, depending on your keywords or phrases, type of business and your competitive environment. A beginning PPC budget for a small business may be only $300 per month while a large industrial company may spend over $30,000 per month. When planning your campaign, especially your ROI expectations, it is important to consider the products or service which can be promoted and support your PPC budget.
How Do You Start A PPC Program? Learning how to set up and manage a pay per click advertising program can be very confusing and frustrating. Most business owners or managers are too busy with their regular duties to effectively mangae a PPC program. Without a dedicated effort, and deep understanding of account set-up, administration and PPC strategies, your costs could easily get out of hand and your results could be dismal. Our search professionals can assist you with PPC setup and management with our pay per click management services.
Popular PPC Programs
Google Adwords is our top choice for any pay per
click advertising budget. Not only does Google have the a majority of internet search traffic but the Google Adwords is backed with
a powerful user interface that delivers real time control. The ability to perform multi-variate ad testing and measure results
directly from the dashboard, or through Google Analytics makes Adwords
a phenomenal pay per click advertising program. We can have your Google Adwords program operational, with your ads showing, within 48
hours of hiring TigerSEO Marketing.
Yahoo Search Marketing is a reasonable
secondary pay per click advertising program. The user interface is not as robust as Adwords and managing a PPC account is slightly
more cumbersome. Yahoo Search Marketing can definitely get your company in front of more prospects, and their user demographic varies
slightly from Google. For some businesses Yahoo may provide some advantages.
Microsoft Advertising AdCenter is promoted as a
starting point for online advertising that can provide an easy and affordable way to reach your target audience. The Microsoft Content
Ads Network is designed to work with your paid search campaign to generate more results by having your ads appears on a network of
websites including Bing, The Wall Street Journal, FOX Sports and more. Per Microsoft's Advertising website, since the launch of Bing,
searches on Microsoft sites have grown nearly 30 percent, with 77.8 million users searching Bing every month.