PPC Advertising

Pay per Click Advertising, also known as PPC Advertising, is the best option to achieve specific, targeted placement on search engines. PPC advertising is a generic term which includes branded services such as Google Adwords, Yahoo Search Marketing, MSN Ad Center and others. The PPC advertiser manages thier own program including organizing ad campaigns and ad groups, setting bid amounts for individual keywords, writing ad copy, and more. Alternative terms for PPC advertising are sponsored ads and sponsored links.

Outsourcing pay per click management will typically yield better results than PPC programs managed by persons who are unfamiliar with PPC strategies. Top benefits of outsourcing are lower cost per click (CPC), higher click through rates (CTR), and eliminating from your schedule the time required to actively manage a PPC program. Request more PPC info

PPC Search Engine Advertising

• Google Adwords

  Google Adwords is our personal favorite among all forms of pay per click advertising. First, Google Adwords reaches the largest audience with the most sophisticated PPC advertising model on the planet. Second, the ability to track, measure and adjust your Google Adwords campaigns is incredible! Typically we recommend that our PPC clients invest in only Google Adwords, with a secondary recommendation to spend at least 80% of their PPC budget on Google Adwords advertising. While adwords offers the ability to receive automated activity reports, your Google PPC results can also be integrated into Google Analytics reporting.

• Yahoo! Search Marketing

  Yahoo! Search Marketing can provide quality leads however the user demographic on Yahoo is slightly different than the user demographics on Google. Depending upon the type of business you manage, this can be an advantage or a disadvantage. Yahoo! and MSN have combined forces, thus PPC advertisers can have their PPC ad placements appearing simultaneously on both platforms.

  The average cost per click, for any given term, on Yahoo! is usually lower than on Google . . . and this should tell you something about the performance expectations. You could say "a lead is a lead" and not worry too much about whether or not to utilize PPC advertiang on Yahoo! and Bing.

• MSN Ad Center

  MSN Ad Center can provide quality leads however the user demographic on MSN (Bing) is slightly different than the user demographics on Google. Depending upon the type of business you manage, this can be an advantage or a disadvantage. MSN and Yahoo! have combined forces, thus PPC advertisers can have their PPC ad placements appearing simultaneously on both platforms.

  The average cost per click, for any given term, on MSN Ad Center is usually lower than on Google . . . and this should tell you something about the performance expectations. You could say "a lead is a lead" and not worry too much about whether or not to utilize PPC advertiang on Bing and Yahoo!.

• Facebook PPC Advertising

  Facebook PPC Advertising, from our experience, has yet to prove that it can deliver enough qualified leads to justify the time required to manage a Facebook advertising campaign. The up side is that you can expect to get an exceptionally high number of impressions (views) without clicks, thus you get a lot of brand exposure for very little money. The ability to target your placements to specific professions or "job types" means that your branding can be done where it really matters.

PPC Advertising Company

So why would you hire a PPC advertising company for PPC management instead of managing your own PPC advertising? Much the same reason you would hire and attorney, accountant or go to a dentist - they know more about their subject matter than you, and you can't afford costly mistakes. Hiring a PPC specialist to manage your ad program is strongly recommended.

We have created and managed successful PPC advertising for industrial, B2B, and B2C companies throughout the USA.

Our unique advantage is that we have a wealth of true business knowledge. Why is this special? Our acquired business knowledge enables us to know what truly matters to a business because we understand all types of businesses. Very rarely do we encounter a client where we do not have some level of specific knowledge in how they operate, what their customers want, and what it takes to connect with that customer. Click the following link to learn more about our PPC advertising service.

Do it yourself? New TigerSEO clients often state that trying to learn PPC advertising strategies and tactics is confusing and frustrating. They comment that managing PPC advertising requires too much time, and they can't keep up with changes. The result is typically a neglected PPC program, with out of control costs, and poor lead generation. Unless you have a lot of extra time and money to spend on learning PPC advertising you should hire an experienced PPC management company.

Where PPC Ads Show On Google Search Results

If you are interested in improving the online visibility of your website, please refer to the illustration above and click on the appropriate link provided: PPC Management Services,
SEO Services or Local Search Marketing Services