TigerSEO Internet Marketing is a registered servicemark and brand name owned by E-Platform Marketing, LLC. Many of the
websites shown in our website design portfolio are
branded with an E-Platform Marketing footer credit. All sites displayed are representative of our collaborative efforts, and created by personnel in our
Atlanta, Georgia office. We do not outsource website design projects to foreign countries. We work with websites in HTML, XHTML, PHP, ASP, ASPX, and
platforms including Wordpress, Drupal, and Joomla.
Landing Page Design
Landing Page Design can have a profound impact on the conversion rates, and resulting ROI, from PPC advertising and
highly targeted SEO initiatives. A landing page design differs from a traditional website page mainly on the layout and purpose. Whereas
a traditional website page is created to be very informative, a landing page is designed to generate a near immediate action (conversion)
by the page viewer. A typical landing page has very little content, usually is graphic intensive with larger fonts, and has a contact form
or links to make an online contact or purchase.
Landing page designs are intended to generate a large volume of leads or sales. The best landing pages are driven by marketing concepts,
flavored with high impact designs, and positioned in a very strategic manner. The increased conversions from using landing pages makes the
creation of multiple, action specific landing pages a very worthwhile endeavor.
Landing page costs, for a quality landing page, can cost as little as $300, and run upwards of a few thousand dollars
if it includes highly developed Flash or high end video content. Obviously an expensive product such as a beautiful BMW vehicle would deserve a
very well crafted landing page design, and an average B2C service business may need only a clean, simple "billboard page".
How to create a landing page depends upon the type of product or service being promoted or sold. Some of the first
considerations should be deciding what action is desired, identifying the target demographic, defining the features and benefits, and
completing proper keyword research.
Beyond landing page design services we offer related services including pay per click management and complete internet marketing services. We have the creative ideas, technical expertise, copywriters,
seo specialists, internet marketing personnel, and website designers to handle anything you need!
Marketing Ideas, Copywriting and Content Development We can develop persuasive marketing copy or technical copy. Our business backgrounds
enable us to create meaningful copy that engages landing page visitors.
Our marketing backgrounds enable us to finish the landing page's design with the emotional appeals and appropriate aesthetics that result in a
landing page design that converts.
Landing Page Optimization
Landing page optimization is not the same as search engine optimization. Optimizing a landing page concerns improving
the design and message in order to improve on-page conversions (user actions). A key part of landing page optimization is using multi-variate
testing (slightly different styling) to measure and compare results. This is often an ongoing part of landing page optimization because
there is always room for improvement!
Landing page optimization tactics vary, however there are some tactics which have earned near universal approval. We
believe that the following elements are essential to landing page optimization.
- Use simple, benefits oriented messaging.
- Clearly identify the company and offer.
- Use several calls to action across the page.
- Resell your customer on the encore page.
- Use A-B page design variation tests.
- Don't be afraid to change the design.
- Closely match page content to PPC ads.
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