Industrial Search Engines
Industrial Search Engines and Industrial Directories are essentially the same thing. Their purpose is to isolate industrial search traffic in a manner that allows industrial buyers and specifiers find specific industrial companies in an easier manner than on a general search engine such as Google, Yahoo, Ask or Bing. While industrial search engines offer companies a great opportunity for exposure to a highly qualified audience the cost to achieve satisfactory results should be carefully considered. As with any advertising, depending on how well you think it through will determine whether you make money or lose money.
We can provide objective recommendations that dissolve the sales pitches and look at the practical aspects of industrial search engines and industrial directory advertising.
Things To Consider About An Industrial Search Engine An industrial advertising prospect should determine which industrial search engines hold the most potential. We recommend ignoring any sales material, including statistical data, that a sales rep shows you. The undisputable best way to determine which industrial search engines are the best for your business is to go to Google and do several searches for your products or services (just like your prospects would do). Any search engines that do not have first page rankings on Google for your searches are not going to command high user traffic to your listings or advertising. Their visibility must be strong or it is of little value.
Things To Consider About A Program An industrial advertising prospect should remember that, almost always, an advertising sales rep is trying to persuade you into buying a big advertising program instead of helping you to find the lowest cost approach to increase your sales. Top level categories always see more traffic than second or third level headings. Investing in every heading is probably not very cost effective because industrial buyers are smart enough to find a supplier without having to drill down into deeper headings. For example, if searching for a valve manufacturer they will probably begin contacting companies listed under "Valve Manufacturers" and not bother to drill down to "Valve Manufacturers, Brass".
Things To Consider About Their Products If you've ever dealt with yellow page sales reps you are all too familiar with the array of listings, ad sizes, link options and trinkets which are designed to all look attractive and get you on a "shopping spree". Our recommendation is to stay with the basic listings and don't buy everything in the store.
We definitely recommend not buying any website design or website development (i.e., searchable catalogs) for any industrial search engine company. Almost always you will get a proprietary system which you do not own, cannot transfer from them, and they will charge you significant sums every year in order to keep it. We recommend hiring a Website Design and Development Company that can create a custom solution that you DO own and will not have to pay large annual payments. For example, a website and searchable catalog from one of the top industrial search engines may cost you $8000 to $12,000 to build and then cost you $2,000 to $3000 annually to keep it. Instead you could pay the same creation cost, own it, and pay maybe $200 per year for hosting.
Call Us Today to learn more about how we can help your company to make better decisions on industrial search engines and industrial directory advertising. Chances are good that we can save you money and increase your results.
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