Website Analytics
How important are website analytics? Very. Without a syetem to measure performance and results you have no real way to improve the process (website) and increase converions. Analytics is the single greatest opportunity to capture real data and measure your website's performance. And make no mistake, the performance of your website does impact your bottom line.
Website Analytics Are A Performance Review. Your company probably does reviews on personnel to evaluate their overall performance and look for areas to improve performance. Since your website is your online sales and public relations employee it should undergo a similar, although more frequent review. Fortunately, with the right information, you can transform an underperforming website far easier than an underperforming person and see near immediate results.
Other Types Of Analytics include software or programs which measure the technical performance of a website. For example, part of Google's quality score is the load time of a website. This can be greatly impacted wne a website has embedded videos, graphics with large file sizes and poorly written code. Tools such as Pingdom Tools can help you to evaluate your site. If you find that your site in underperforming you should consider hiring someone new for Website Design and Development services to correct the deficiencies. Don't go back to the company that got you there in the first place. Remember, your bottom line is at stake.
You can give a Stradovareus to a monkey but it can't play fine music. Tools are only as good as the users skills.
A Very Important Consideration! Even the best of tools are only effective when handled by trained personnel. When you implement website analytics and begin the review of data it is extremely important to have the data interpreted by a person or team that is knowledgable in sales and marketing as well as the technical side of web development. If an inexperienced person is left to decipher data and direct changes to a website the results could be negative. Only a person with a well rounded undertsanding of internet marketing should work with analytics and then apply their knowledge of user behaviors to determine measures to improve site metrics.
Free Website Analysis & Evaluation
Contact us for a free website evaluation. Clients are usually amazed at the number of issues with their website. From cross browser compatibility issues to problems with aesthetics and content we can help improve your website.
Website Analytics Tools
We can have a robust analytics tool working on your site within days. You will be surprised at what is really happening on your site versus what you thought was happening. Call us for more information on adding website analytics to your site.
Public Relations & Analytics
If your company utilizes the internet for public relations such as Internet Press Releases website analytics are what you need to help measure the effectiveness of your efforts. How else will you know you are not wasting your time? Website analytics provide accurate data.
How Effective Is Your Social Media?
If your company utilizes Social Media Sites like Facebook, Twitter or LinkedIn to drive traffic to your site you must have website analytics in play. How else will you know you are not wasting your time? Website analytics provides accurate data to make better moves online.